When
Wednesday 5th Feb, 09:30 am

Where
Room B3

Hashtag
#W6

Category
Insight

Presenter
Fiona McNee

Abstract

After years of focus on your technical disciplines, however, the commercial world can seem like another planet – remote, avoidable and best left to others who are interested in dealing with it. But, like any foreign country, the commercial world has much to offer a traveller, whether you and your internal stakeholders are looking to run their own company, their own laboratory or their own research agenda.

Your Commercial Foundations provides innovators with an immersion course in the language and culture of the commercial world. YCF take a new approach to uptake skills that isn’t solely driven by sales, but encompasses the broader outcomes of industry productivity and public good. Moreover, we’ve founded our modules on the unique and particular needs of our specialty audience – innovators and creators – in contrast to existing programs whose starting point is the content they can provide.
This workshop will provide attendees with an introduction to the basic concepts of Conversational Commerce – the language school equivalent to being able to find the right train station to the airport, with a cup of decent coffee to savour on the way. At its end, you’ll have a new way of looking at your audiences, their motivations and your mutual interests – a new appreciation for what you do and how you do it.

You don’t need to emigrate to get the benefits of a new horizon. Take the first step from tourist to traveller – dip your toes into Conversational Commerce.

 

Thinking of coming to the Session?

If you are planning on coming to the Workshop, please take 5 minutes to complete the short, on-line survey below. The answers will help shape the session to make sure it best meets the needs of those attending. Nine questions between you and a personalised professional development seminar catering to your interests, ambitions and pre-existing knowledge…. after all, you may be the only one who responds and then it really will be all about you………

You know you want to