Jo Elliott studied agricultural science at the University of Western Australia. Jo’s Honours research investigated the effect of a new type farrowing pen on the behaviour of piglets in an attempt to encourage adoption of the new system. This sparked her interest in human behaviour and the adoption of new innovations and technologies by producers. Jo completed her PhD in 2012, investigating the factors which influence producers’ decisions to adopt strategies to improve lamb survival rates. This research strengthened Jo’s passion for science communication for behaviour change. After a year working in outreach with high school students in rural and regional WA, Jo is currently researching the evaluation of the impact of science communication and engagement.