Tuesday 4th Feb, 9:45 am
For many scientists, reaching out to the public world can be daunting, difficult and an often frustrating exercise. It is a world filled with irrational thought, conspiracy and denialism – cold hard facts just don’t cut it.
Science needs to learn a few lessons in effective communication though unconventional means. Science needs to put its feet up and learn from of the most successful forms of storytelling on the planet: professional wrestling.
I will use my knowledge of professional wrestling and background in the television industry to introduce you to the fundamentals of creative storytelling. I will show you that a well executed piledriver is more effective in sharing your message than a just another factoid.