When
Tuesday 4th Feb, 3:45 pm

Where
Room B2

When
#T23

Category
Impact

Producer
Jayne Fenton Keane

Speaker
David Keane

Abstract

Irrespective of whether you’re a government organisation, from private industry or an individual the digital space is a key element of strategic and operational activity. The force of the digital impact on many facets of business operations, human resource management, corporate knowledge, web and social interactions etc, will need to be tightly bound to your major vision, objective and strategic statements. In the session we will review the elements of a good digital strategy highlighting the diverse impacts that it can have within an organisation.

Awareness, consideration, favourability and loyalty to your message are not just a matter of quality information. There are approximately 50 major concepts to consider in obtaining a quality digital product whether it is a website, blog or app. The top 15 of these will be reviewed in terms of evidence based reasoning rather than accepting hype and urban myths.