Biography:

Brogan Micallef will show you how “smartening down the message” by layering information according to complexity allows hard science to be easily understood and accessible to an audience beyond just the scientific community. As Communications Officer for the Australian Herbicide Resistance Initiative (AHRI), based at The University of Western Australia, Brogan and the AHRI Communication Team use the SUCCESs principle (Simple Unexpected Concrete Credentialed Emotional Story) to engage growers and agronomists through workshops, an easy to read e-newsletter, articles, video and online media. By providing the story and not just the science, Brogan and the team work to fit science into the real world, ensuring that the agricultural community has tangible information to act on.

Presentations:

• Smarten down the message